Integromat vs Zapier in 2021: Picking the Right One for You

Integromat and Zapier are among the best no-code automation tools out there, but which is the better fit for you? Join us as we compare Zapier vs Integromat to figure out the answer to that question.

Fergus O'Sullivan
By Fergus O'Sullivan (Writer)
— Last Updated: 2021-05-03T01:00:20+00:00 Facts checked by: Elisabeth Ivey

If you want to integrate two or more apps and establish some nice automated workflows, you’ll either need to learn code or find a good solution that doesn’t require it. In the last case, there are more than a few options, and in this article we’ll be talking over two of the best of them in this Zapier vs Integromat comparison.

We’ve talked about them separately as well in our Integromat guide and Zapier guide, but in this article we’ll skip over some details and mostly just lay them side by side to see which is the better fit for you. Note that both are excellent services; this comparison is all about finding the one that’s best for you — not the best overall.

Key Takeaways:

  • Integromat uses a visual, mind map–like interface, while Zapier uses a more conventional, list-type approach to making automations. This results in very different user experiences.
  • Zapier has many more apps available for integration than Integromat does — 3,000 or so versus about 250. Check if your favorites are among them.
  • Integromat is a lot cheaper than Zapier is, but Zapier offers more versatility.

Since both give such a strong showing, this comparison is a lot less combative than the ones we feature in our project management section or even our VPN articles. That said, it’ll still be a lot of fun, so let’s get started.

  • Zapier is one of the best no-code services out there, so it’s hard to say if anything is better, but IFTTT and Integromat are among its peers.

  • Yes and no. It’s better if you prefer a more visual interface when putting together your automations, but Zapier is great because it’s so straightforward.

  • Zapier has an excellent free plan that allows you to create up to five Zaps.

Setting up a Comparison: Integromat vs Zapier

No-code tools like Zapier and Integromat are all about allowing you to link up two or more apps to automate processes. This can help you smooth out workflow by removing the need to perform certain tasks by hand: for example, filling out a spreadsheet every time a Trello card gets moved into a certain column.

There are plenty more options besides that one and Zapier and Integromat will both provide you with plenty of templates, as well as the option to create your own automations. The number of  apps you can choose from for those integrations is the subject of the first round, before we talk about how integration works in the second one. The third round is where we discuss money.

Both Integromat and Zapier have been around for the better part of a decade, though Zapier is older by a year or so. In that time, both have developed comparable approaches to automation, each in its own distinct way. Let’s see which one will suit you best.

Available Integrations

One of the first questions you need to ask yourself is which apps you want to integrate with each other, and whether Zapier or Integromat supports them. Zapier has the advantage here, and by a lot, too: it supports over 3,000 apps, ranging from everything in the Google Workspace suite to some really obscure apps we doubt have more than a few thousand users.

Zapier app options
Zapier’s app library feels inexhaustible, ranging from obscure customer support platforms to social media apps.

Integromat’s options are a lot more limited than Zapier’s, but that shouldn’t be too much of a hurdle: all the major names you’d expect are there, from the best project management software to some great remote office tools, like Slack or Teams. There are plenty of consumer apps as well, like Bank of America and Spotify. Fewer definitely doesn’t mean worse in this case.

integromat app list
There’s a lot to choose from here.

The best thing you can do before deciding anything is to check Zapier’s app page, as well as  Integromat’s integrations page. If the app of your choice is supported by neither service, there’s a chance you can still get it to work through the use of special modules — there are just no guarantees.

With Integromat, you could even request the developers to add your app of choice; if you have experience with doing that, please let us know in the comments below.

Workflow Automation

When it comes to the sheer number of apps available, Zapier has the upper hand, but we prefer the way Integromat goes about setting up its integrations, called “scenarios” (Zapier uses the word “Zap”). Zapier does a fine job, but we like Integromat’s visual approach a little better for automations that require multiple steps.

integromat calendar create event
Integromat allows you to lay out your scenario like a mind map, making it very easy to spot any issues.

Integromat’s approach feels a lot more modern, allowing you to drag and drop the bubbles — which represent “modules,” or steps in each scenario — to give you a better idea of what’s going on. You also get a number of tools at the bottom of your screen that let you explain the flow of the scenario to anybody looking in, and extra filters that can be applied to each step.

On top of that, you also get access to the data store, which is, well, a storage for raw data. For example, you could have a Slack message sent when the number of unread emails in your inbox hits 10, or have a customer’s data temporarily stored until another scenario needs it; the possibilities here are great, and we’re surprised nobody else has something like it.

Zapier Automation

Zapier, on the other hand, is a lot more straightforward. You pick the apps you want to connect from a dropdown menu, then set the trigger and action for each of them and that’s pretty much it. Zapier fills in some of the blanks for you, but generally speaking it all works just as it does on the tin.

zapier manual select triggers
Zapier’s interface is a lot more streamlined than Integromat’s.

There’s a lot to be said for Zapier’s approach, if we’re honest. Integromat can feel a bit finicky at times, thanks to its many options and filters, and it’s easy to get bogged down in details. Setting up a Zap can be done pretty quickly, and there’s a lot less room for error as a result of its parameters being a little more narrow.

Testing Issues

Speaking of errors, one area where Integromat shines is error handling. If your Zap doesn’t work — which can happen pretty easily — you’re often left to go down the entire chain of a Zap in the hopes of finding the problem. The testing report can be pretty vague, at times, when telling you what the issue is. Also, it can only be run once the Zap is completed.

Integromat offers a much better approach: you can easily test a scenario at any time by hitting “run once” at the bottom of the screen. If there are any issues, you’ll see a red exclamation mark above the module with the issue.

ntegromat failed test
Integromat has one of the best approaches to testing we’ve seen.

Click it, and you’ll get a report with the issue. You still might have to do some figuring out, but at least you get a general idea of where the problem is.

Automation Templates

One way to avoid any issues when creating automations is to not create your own at all and have Integromat and Zapier make them for you, instead. Both services offer tons of options here, and it’s hard to say which is the best. Zapier offers templates in its no-nonsense style, where Integromat can get a lot more fancy and descriptive.

One thing we think Zapier does better, though, is that it simply offers way more templates, and it has them pop up automatically at the bottom of your screen when you’re putting together regular Zaps. Integromat has you go to a separate screen where you can search for the apps you want to integrate. It works fine, but Zapier is a little more convenient.

Pricing

When it comes to pricing, the answer may seem clear cut: Integromat is cheaper than Zapier by a country mile. However, there seems to be a method behind Zapier’s madness. Before we get to why it’s so much more expensive, let’s look at the numbers.

Zapier Pricing

Besides its free plan, Zapier offers four paid tiers. Each has its own limit on the number of Zaps you can have, as well as the tasks these Zaps can perform. Each step in a Zap is one task, so these can rack up quickly. Each plan allows you to “buy” extra tasks without the need to upgrade the entire plan.

Plan:Price:Features:
Free$0.00100 tasks per month,
5 Zaps,
15-minute update time
Starter$29.99 per month
$239.88 per year
750 tasks per month,
20 Zaps,
15-minute update time
Professional$73.50 per month
$588 per year
2,000 tasks per month,
Unlimited Zaps,
Two-minute update time
Team$448.50 per month
$3,588 per year
50,000 tasks per month,
Unlimited Zaps,
One-minute update time
Company$898.50 per month
$7,188 per year
100,000 tasks per month,
Unlimited Zaps,
One-minute update time

Integromat Pricing

Integromat offers four paid plans besides its free offering and also limits the number of tasks each plan can perform — it just calls them operations. There’s also a limit on the data your scenarios can transfer: for example, if you use a scenario to duplicate files, you can only do that until you reach your plan’s data cap. Read our Integromat pricing guide for the details.

Plan:Cost:Features:
Free$0.002 scenarios,
1,000 operations,
100MB data transfer,
15-minute minimum interval
Basic$9Unlimited scenarios,
10,000 operations,
1GB data transfer,
Five-minute minimum interval
Standard$29Unlimited scenarios,
40,000 operations,
20GB data transfer,
One-minute minimum interval
Business$99Unlimited scenarios,
150,000 operations,
70GB data transfer,
One-minute minimum interval
Platinum$299Unlimited scenarios,
800,000 operations,
220GB data transfer,
One-minute minimum interval

What the pricing between our two contenders boils down to is the number of apps they support and what those apps can do. Zapier offers a lot more right out the box — challenging Integromat’s claims that it can support many more apps, thanks to special infrastructure — but it also costs a lot more. 

Then again, if all the apps you need — as well as their actions — are supported by Integromat, then chances are it’s the better choice for you, at prices that are roughly half to one-third of Zapier’s. The best way to find out is to use them both for a bit, which brings us to good news.

Free Plans

Both Zapier and Integromat offer excellent free plans. Zapier lets five Zaps perform 100 actions, while Integromat lets two scenarios perform 1,000. On top of that, Integromat also lets you create multi-step scenarios, while Zapier limits you to single-step ones until you start paying for it.

As such, Integromat’s free plan is better in many ways, but there’s nothing stopping you from using both services: have Integromat handle your scenarios with multiple steps or many repeated actions, and Zapier for the rest. That way, you can enjoy many automations without spending a penny.

Final Thoughts: Integromat vs Zapier

Picking the best automation platform for everybody isn’t possible — there are just too many variables. Roughly speaking, Zapier is best for large companies that need to integrate many apps, while Integromat is better for people with fewer apps who like the visual interface.

However, with so many variables in play — from the number of apps you use to how well each service supports them — it’s probably best if you give the free plans of both a spin. Let us know how you got on with each of them in the comments below and, as always, thank you for reading.