35 Streaming Services Statistics for 2025: Deep Dive Into Video & Music Streaming

The ways we watch shows and movies — and how we listen to music — have changed dramatically over the last decade. Gone are the days of visiting your local video rental store or waiting a whole week to catch the next episode of your favorite show. On-demand subscription services have taken hold, so let’s look at the top streaming services statistics for 2025 and recent years.

Streaming services come in all shapes and sizes, with some providing only on-demand content and others adding live TV and local channels. Then there’s the music streaming scene, with both free and paid options letting you listen to your favorite songs on pretty much any device.

In this article, we’ll go over different streaming statistics and facts to show how the online streaming world has reshaped the video and music industry.

35 Streaming Services Statistics: Video & Music in 2025

Video and music streaming is a global industry that just keeps growing. If you’re wondering how much it has grown and which services are the most popular, among other interesting facts, these streaming statistics will cover everything from video streaming market to music streaming statistics — though we won’t dive into the live streaming industry.

General Video Streaming Services Statistics

Global and U.S. video streaming is continuing to grow, especially after the start of the COVID-19 pandemic. See the video streaming statistics below for data on how the market is evolving.

1. How Much Is the Global Video Streaming Market Worth?

In 2024, the global video streaming industry’s market size value was around 129.26 billion. Recent market projections have revised the future valuation of the global video streaming industry upward, with estimates now suggesting the market could reach an impressive estimated total value of 416.84 billion by 2030.¹

2. Has Streaming Activity Increased Around the World Since COVID-19?

Streaming increased by 21% over Q3 2020. Looking at individual regions, Africa had the greatest surge in streaming activity, increasing 273%. Oceania had the second highest increase at 80%. North America’s streaming market has steadily increased by 2% over the past few years. Netflix saw a huge spike in subscriptions in Q1 2020 due to COVID-19 restrictions.²

3. How Much Can the US Streaming Audience Watch?

During lockdown in March 2020, the U.S. streaming audience watched a massive 160 billion minutes of content — the equivalent of 304,414 years of straight watching. If you were to put that in historical context, it was when humans evolved.

In 2024, Nielson reported a 40.3% surge in the time Americans spend streaming, up from 40.1% in June 2021. The estimated number of minutes Americans spent streaming in 2024 was said to be 12 trillion.^6,12

4. What Percentage of US Households Have a Cable TV Subscription?

In 2025, 68.7 million people in the U.S. (40% of households) have cable TV. This represents a year-over-year decline of 4.9%.⁴

The linear TV decline rate has accelerated, dropping below 50% as of 2023, with traditional cable and satellite services losing subscribers primarily to streaming alternatives offering both on-demand and live content options³⁸

5. What Percentage of US Households Have Subscriptions to Streaming Services?

88% of U.S. households now have at least one subscription to a video streaming service, such as Netflix, Hulu, Amazon Prime Video or Max. 53% of households have at least four streaming service subscriptions.³

6. How Much Are People Paying for Streaming Services?

According to a 2024 Deloitte report, the average streaming consumer in the U.S. now spends approximately $61 per month across an average of four subscription services, highlighting the significant monthly investment households are making in streaming entertainment.¹⁶

7. What Are the Most Attractive Features of a Video Streaming Service?

A 2024 survey asked consumers what streaming service features they consider to be the most important. The results are as follows: low price (60%), large content library (48%), an ad-free experience (42%), simple user interface (36%). 21% mentioned offline viewing capability while 22% cited personalized content recommendations. Sports streaming is important to 22% of those surveyed.⁷

8. Do Streaming Service Bundles Help Reduce Subscriber Churn Rate?

According to data from Magid, streaming bundles are predicted to reduce subscriber churn rate by 16%. The data also revealed a 15% boost in customers planning to continue with a subscription for more than six months.¹⁸

The streaming bundles market trend continues to gain momentum. In response to consumer bundle preferences, streaming services have accelerated their bundling strategies, with options like the Disney Bundle (Disney+, Hulu, and ESPN+), Paramount+ with Showtime, and various wireless carrier partnerships offering multiple services at discounted rates, bringing the industry closer to the package model consumers are increasingly requesting.

9. What Is the Main Reason People Might Cancel a Paid Streaming Subscription?

Though there can be many reasons for subscription cancellations, 54% of global subscribers say they plan to terminate streaming subscriptions because of the content offered. Pricing is another factor, with 43% saying they feel they spend too much on streaming services, and 39% feel they’re subscribed to too many.¹⁷

10. What Streaming Device Is Most Popular?

A 2024 report highlights Roku as the most popular streaming device, with 43% of respondents saying Roku is the device they use the most to stream.

That said, streaming devices are still behind CTVs (connected TVs) with only 46% of American households saying they own a streaming device. In comparison, 68% of households have a smart TV.¹⁹

11. How Do FAST Services Shape the Streaming Landscape?

FAST — short for “free, ad-supported streaming TV” — has seen a large increase in subscribers. These services include Pluto TV, Tubi, Peacock, The Roku Channel and more.

The percentage of American TV viewers using FAST services in an average month is 66% . This is a huge leap from a few years ago — in 2021, 18% were using FAST Services. In addition, 53% report turning to paid services less in favor of FAST services.²⁰

12. How Many People Use an Ad-Supported Streaming Service?

In the U.S., approximately 46% of households use a paid service’s ad-supported tier while 57% use completely free services with ads. Ad-supported streaming subscription tiers are usually offered as a cheaper — or free — way to stream.¹⁶

By 2024, ad-supported tiers had become standard offerings across nearly all major streaming platforms, with services like Netflix, Disney+, and Max all introducing lower-cost ad-supported options to accommodate budget-conscious consumers while maintaining subscriber growth.

13. How Many Pay for Streaming Services That Include Live TV?

68% of households now use either a streaming service with live TV or a TV subscription. In 2024, it was estimated that YouTube TV will have 12.4 million subs by the end of 2026 and looks to become the top U.S. Pay TV provider.¹⁶,²³

14. What Are the Main Reasons for Signing Up for a Free Trial?

A 2021 survey found that 15% of young people ages 18 to 29 said they used a free trial to sample the service before committing to a paid subscription, which was almost double the rate found in older age brackets.

However, 8% of the same age group said they used free trials to binge-watch a single series or a movie. Still, around half of each age group surveyed said they had not used a free trial. Only two out of five people who use a free trial end up paying for a subscription once it ends. ²²

15. How Satisfied Are Video Streaming Subscribers?

2023 data from Whip Media revealed Max as the service with the highest customer satisfaction rate at 88%. In second place with 87% is Hulu, followed by Disney Plus with 85%, representing a 3-point decline compared to the previous year.

Peacock, though at the bottom of the ranking, showed the largest increase in satisfaction with 6 points more than the previous year. Streaming giant Netflix, in sixth place, showed an overall satisfaction rate of 77%, down from 2022’s 80%.²⁴

Statistics on the Most Popular Streaming Services 2025

Below are streaming statistics focused on top streaming platforms: Netflix, Amazon Prime Video, Disney Plus, Hulu and Max.

16. How Many Subscribers Does Netflix Have?

Data from Business of Apps cites 301.6 million as the number of worldwide Netflix subscribers as of quarter four 2024. To put into perspective how large of an increase this is, in 2023, the number was around 260 million by the end of 2023.

The U.S. and Canada account for 84.1% of the number of 2024 subscribers while subscribers from Europe and the Middle East total 93.9 million.²⁵

A major development in the streaming landscape has been the industry-wide crackdown on password sharing, with Netflix leading the charge by implementing fees (approximately $7.99 per month per additional household) for accounts shared outside the primary residence, a strategy that has successfully converted millions of password borrowers into paying subscribers.

17. How Many Shows and Movies Does Netflix US Have?

There are more than 3,600 movies and more than 1,800 shows on U.S. Netflix according to information provided by JustWatch. In 2024 alone, content development set the streaming service back $16 billion, a marked increase on the $3 billion it spent in 2023.^25,26

18. What Are Some of the Most-Watched Netflix Shows?

Based on recent Netflix data, the most popular Netflix show of all time globally is ‘Wednesday’ with 252,100,000 views. In second place is ‘Stranger Things’ season 4 with 140,700,000 views, and ‘DAHMER: Monster: The Jeffrey Dahmer Story’ comes in third with 115,600,000 views.

Other shows on the list are: ‘Bridgerton’ seasons 1 & 3, ‘The Queen’s Gambit’, ‘The Night Agent’ season 1 and ‘Fool Me Once.’²⁷

19. How Many Subscribers Does Amazon Prime Have?

Amazon Prime, one of the major streaming services, had around 290 million subscribers in 2024, and the number continues to rise year over year. Content-wise, Amazon has thousands of titles in its library, and many of those titles are Prime originals. 

In 2023, Prime Video spent $18.9 billion on content, up from $16.6 billion in 2022 and $13 billion in 2021.⁴⁰

20. How Many Subscribers Does Disney Plus Have?

Disney Plus‘s subscriber count in the first quarter of 2025 is around 124.6 million. By the end of 2024, the number was around 122.7 million, and by the end of 2023, 112.6 million. Disney+ now has more than 1,300 movies and 500 TV shows in its library.^28,29

21. How Many Subscribers Does Hulu Have?

As reported in June 2024, Hulu has 53.6 million paid subscribers in the U.S. The service boasts “thousands” of TV shows and movies. Subscribers with the live TV package can enjoy more than 95 live channels.¹¹

22. How Many Subscribers Does Max Have?

At the end of 2024, Max had a subscriber count of 116.9 million around the globe. The service has set a goal of reaching 150 million subscribers by 2026. Based on data from JustWatch, Max boasts more than 2,000 movies and 1,300 shows.^30,31

23. What Is a Streaming Service’s Average Budget for a TV Series in the US?

While there is no recent data on the average budget, the average budget for creating a streaming TV series in the U.S. was reported as being $59.6 million in 2020.

Streaming content production costs have reached unprecedented levels. Among the most expensive series of all time, as detailed in a Yahoo U.K. report, are ‘The Lord of the Rings: The Rings of Power’ (around $63.2 million per episode,) and ‘Citadel’ (around $50 million per episode.)^22,32

24. Is International Content Growing in Popularity?

Regular international content consumption by 18-64-year-olds in the U.S., U.K., Australia and Canada has increased by 24% over the past four years. At 35%, Korean content has seen a huge rise in the percentage of people from English-speaking markets tuning in.³⁹

Music Usage and Music Subscription Services Statistics 2025

Music subscription services, such as Spotify, Amazon Music Unlimited and Apple Music are increasingly popular. As the streaming statistics show below, the industry is constantly growing, but let’s see what other interesting statistics and facts we can unveil.

25. How Much Is the Global Music Streaming Market Worth?

The market size of the worldwide music streaming market is around $54.08 billion in 2025, up from $46.66 billion in 2024. It’s expected to increase by 14.9% between 2025 and 2030, reaching a forecasted total of $108.39 billion by 2030.⁹

26. Do Music Streaming Services Make a Significant Contribution Toward the Total Music Industry Revenue?

One report highlighted streaming as making up 84% of the total music industry revenue in the U.S. in 2024. This has remained consistent for the past five years. Paid music streaming subscriptions account for most of this revenue.

By contrast, physical sales account for just 11% of the total revenue, and downloads and syncing account for 2% each.³⁴

27. What Are the Most Subscribed-to Music Streaming Services By App?

A Business of Apps study crowns the Spotify as the most subscribed-to music streaming platform by app with 220 million subscribers as of 2023. The number rose to 265 million in 2025.³⁶ This demonstrates a huge gap between Spotify and its competitors in terms of subscriber count.

Based on the 2023 data from Business of Apps, Tencent Music followed Spotify with 106.7 million subscribers, just ahead of YouTube Music with 100 million subscribers. Apple Music, Amazon Music and NetEase music bring up the rear.³⁵

28. Which Music Streaming Services Have the Most Active Users?

Though Spotify has the most subscribers, it’s in third place (551 million) when it comes to active users, behind YouTube and Tencent Music (576 million). With two billion actively using the app for music, YouTube is way ahead of the competition.³⁵

29. What Are the Top Reasons for Using a Paid Music Streaming Service?

A 2021 report revealed the top reason users paid for a music streaming service was to stop advertisements interrupting the music stream. Other top reasons: listening to what they want when they want it and having access to bigger content libraries.⁴¹

30. How Much Do Ad-Supported Music Streaming Service Tiers Contribute to Revenue?

Data from the RIAA reveals that just 10% of overall music revenue in the U.S. in the first half of 2024 came from ad-based services. By contrast, paid services made up 78% of the total mid-year revenue.³⁴ Advertising-supported music streaming services include YouTube, ad-supported Spotify and TikTok.

31. How Many People Use Streaming Platforms to Listen to Music?

In 2023, it was reported that 73% of people use licensed streaming services — both paid and ad-supported — to listen to music. Younger people were reported to be the most prolific music streamers (over the last month at the time of the study): 60% of 16-24-year-olds and 62% of 25-34-year-olds use music streaming services compared to just 28% of 55-64-year-olds.

The report also explained that, globally, people spend around 20.7 hours per week listening to music. This represents an increase of 0.6% compared with in 2022, the equivalent, explains the report, of listening to 13 more songs, each lasting three minutes, per week.¹²

32. Which Countries Use Paid Music Streaming Subscriptions the Most?

As of 2023 data, at 61%, Sweden leads as the country most engaged with premium music streaming subscriptions, followed by Mexico at 57%. Germany, the U.S. and New Zealand are the final top three at 55%, 53% and 52% respectively.¹²

33. Which Region Has the Highest Music Streaming Industry Share?

North America stands out with a higher than 33% revenue share (2024). The report lists “widespread use of smartphones” and speedy internet as two of the driving forces as well as a rise in the use of streaming music via smart home devices.

The American music streaming industry is predicted to see a 13% CAGR between 2025 and 2023. That said, Asia Pacific is touted to grow by 14%, the fastest of all regions.⁹

34. How Many Users Does Spotify Have?

Spotify currently has more than 675 million users, with 263 million across more than 180 markets, making it the top podcast and music streaming service right now.³⁶

35. How Many Subscribers Does YouTube Music Have?

As of March 2025, YouTube Music’s subscriber count sits at 125 million. This includes free users, premium users and trial users. The global head of music with YouTube, Lyor Cohen, explains that becoming the top industry revenue contributor is the goal for the platform.³⁷

Final Thoughts: Streaming Statistics

The online streaming world for both video and music content is growing fast. Not only are more and more people turning to such services for the pure ease of streaming what they want when they want, but we’re also seeing a spike in new streaming services. 

On top of that, the type of content on offer has changed over time, with instant access to video-on-demand, live TV and music streams. While such services offer the freedom to watch or listen to content at your own pace and from anywhere you want, many consumers struggle with too many service choices.

Do you have a subscription to video content online? How many streaming music services do you subscribe to? What’s your favorite streaming platform and why? How do you choose between exclusive content? Let us know in the comment section and, as always, thanks for reading our article on audio and video streaming stats.

FAQ

• What Is the Most Used Streaming Service in 2025?

  The most used streaming platform in 2024 is Netflix, which has more than 301 million subscribers across the globe.

• How Many Streaming Services Are There in 2025?

  Although we may only think of the biggest streaming services, such as Netflix, Disney+, Amazon Prime Video and Hulu, the number of streaming services available worldwide actually exceeds 200.

• Is Netflix the #1 Streaming Service?

  Yes, Netflix is the number one streaming service in the world, with more than 301 million subscribers.

Sources:

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19. Parks Associates – Roku Is the Most Popular Brand of Streaming Players – 2024
20. Horowitz Research – State of Media, Entertainment, and Tech: Viewing Behaviors 2024
21. Kantar – Entertainment on Demand Panel
22. VIP+ Variety Intelligence Platform – Dare to Stream report, fifth edition, August 2021
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27. Tudum by Netflix – Top 10
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29. JustWatch US – Disney+
30. Deadline – Warner Bros Discovery Sees Max Hit 116.9 Million Subscribers – 2025
31. Just Watch US – Max
32. Yahoo UK – Ranked: The Most Expensive TV Shows, Including a New Entry – 2024
33. IFPI – Global_Music_Report_2023
34. RIIA – Mid Year 2024 Revenue Report
35. Business of Apps Music Streaming App Revenue & Usage Statistics 2025
36. Newsroom Spotify
37. YouTube Blog – 20 Years & 125 Million Subscribers Later
38. Neilson: Streaming Grabs a Record of 38.7% of Total TV Usage in July – 2023
39. Advanced Television – Research: Viewing of Foreign Content Up 24% in English Markets
40. Business of Apps – Amazon Prime Video Revenue & Usage Statistics 2025
41. IFPI Engaging With Music 2021