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Since its controversial privacy incident in 2017, PureVPN has undergone numerous changes, from updating the privacy policy to moving its headquarters. As you’ll discover in this PureVPN review, these changes improved the VPN services, but doubts about its logging policy linger.
Key Takeaways: What Is PureVPN & Is It Good to Use?
Though PureVPN offers some security, its poor privacy is off-putting. The privacy policy contains conflicting statements regarding the VPN service’s data logging, which is why we don’t recommend it.
PureVPN has an impressive suite of basic and advanced features. However, many advanced tools are not available on the standard VPN plan.
PureVPN doesn’t unblock Netflix, but it can access other major streaming platforms, including BBC iPlayer, Hulu, Disney Plus and Amazon Prime Video.
Facts & Expert Analysis About PureVPN:
Leaked user information to the FBI: Before 2018, PureVPN wasn’t a no-logs provider 2, so it’s unsurprising that it handed user data to the FBI in 2017.1 This case tarnished PureVPN’s reputation, prompting the provider to update its privacy policy and undergo an independent audit.
Moved base: In an attempt to strengthen its privacy profile and regain user trust, PureVPN’s parent company moved its headquarters from Hong Kong to the British Virgin Islands in 2021.
Concealed independent auditor identity: PureVPN’s no-logs policy is supposedly under an “always-on” audit, a process which was initiated by KPMG. However, is no longer able to publicly disclose the auditing firm that is maintaining this audit process, referring to it only as a “well-known audit firm,” 3 which is weird. We reached out to PureVPN to ask, and they said that while KPMG indeed initially conducted the audit, they are no longer able to state publicly what firm is conducting the audit currently.
Since sharing a user’s data with the FBI in 2017, PureVPN has made several updates aimed at regaining user trust. The VPN company updated its privacy policy, upgraded its infrastructure and moved its headquarters to the British Virgin Islands. Have these changes improved the provider’s privacy profile? Read our detailed PureVPN review to find out.
Besides improving its privacy profile, PureVPN has added an array of features to make it a comprehensive online security provider. It now has a password manager, social privacy and secure file-sharing tools in its arsenal to compete favorably with the best VPN providers in the industry.
We’ll put PureVPN through our rigorous streaming, speed, security, user-friendliness, privacy and customer support tests to determine how it performs on the key fronts. We’ll also dissect its apps and infrastructure to determine the features it offers and what’s missing. In addition, we’ll bring pricing into the picture to help you assess PureVPN’s value for the money.
09/24/2021
Cloudwards completed a freshPureVPN review. Since our previous review, PureVPN has completely redesigned their app UI and now accepts cryptocurrency payments.
02/16/2022
Review updated to reflect changes in PureVPN’s privacy policy.
07/27/2022
Updated to include information about several changes to privacy, security, speed, server locations, ease of use and support.
11/30/2023
This article was rewritten to include product updates as well as current general details, including information about the VPN’s new Apple TV app.
06/19/2024 Facts checked
We rewrote the PureVPN review to include new product updates. We retested the VPN and updated the general details to reflect the app’s most recent performance.
What Is PureVPN & Who Is It For?
PureVPN is a virtual private network (VPN) that GZ Systems Limited founded in 2007. The VPN provider has had numerous changes during its journey, with the main one being relocating its headquarters from Hong Kong to the British Virgin Islands in 2021. PureVPN has also added a range of security and privacy tools to woo users looking for a comprehensive security suite.
The Cloudwards Expert Opinion
Samson Kiarie is a writer for Cloudwards. His writing and research focus on VPN comparisons and reviews.
We don’t recommend PureVPN, mainly because of its poor privacy. The provider has many likable attributes, including solid security, good unblocking ability, easy-to-use apps, a nice server spread and an array of advanced features. However, we never vouch for providers that don’t prioritize user privacy, regardless of how well they perform on other fronts.
PureVPN has the essential features we’ve come to expect of the best VPN providers, like a kill switch and split tunneling. In addition, PureVPN has advanced tools, such as a tracker blocker, auto-connect after launch, obfuscation and data removal.
Let’s discuss how PureVPN’s features work:
Kill Switch
A kill switch cuts your device off from the internet when the VPN connection drops. PureVPN offers automatic and manual kill switches. The former uses pre-configured settings to prevent accidental traffic leaks.
The manual option is supposed to allow users to customize the kill switch settings to their liking. However, when you select the manual internet kill switch it doesn’t give you any customization options, which leads us to think the feature is faulty.
Split Tunneling
PureVPN only supports app-based split tunneling on Windows and Android. Split tunneling allows you to route some app traffic through the VPN tunnel while letting other apps directly access the internet. For example, you can configure a torrenting client to use VPN protection while letting banking apps directly access the internet.
Tracker Blocker
PureVPN added the tracker blocker feature to its Windows, Mac, Android and iOS apps in 2024. The blocker thwarts third-party trackers to prevent data-hungry merchants, advertisers and hackers from tracking your online activity.
Auto-Connect After Launch
When activated, the auto-connect feature connects to a predetermined VPN server when the app starts. It provides always-on protection and is helpful for users on unsecured networks. You can also combine it with the “launch on system start” feature. Doing so triggers the VPN app to automatically launch and establish a connection when you start your device.
Remove My Data
The “remove my data” feature is comparable to Surfshark’s Incogni. It automates data removal requests, allowing you to wipe your personal information from the dark web and advertisers’ databases. The easy-to-use dashboard lists data brokers withholding your personal information and their risk score.
The risk score varies based on how sensitive the personal information is. For instance, a data broker with a user’s Social Security number (SSN) has a higher risk score than those that only collect names and locations.
Port Forwarding
PureVPN port forwarding lets you bypass network restrictions and firewalls to speed up your connection. It’s a helpful tool for users looking for interruption-free gaming or smooth Voice over Internet Protocol (VoIP) calling.
However, port forwarding prioritizes speed over security. For this reason, we only recommend using it on secure networks. Keep in mind that PureVPN’s port forwarding is an add-on feature, meaning you pay extra to use it.
Bundled Features
PureVPN recently added new security and privacy features. The features are available on the PureMax and PurePlus plans, which are PureVPN’s most expensive plans. They include:
PureKeep: Combines a password manager and generator to help users create and store passwords securely. It’s not the most advanced password manager, but it helps eliminate the clutter of multiple passwords.
PureEncrypt: Leverages strong data encryption technology to secure your most important files and documents.
PurePrivacy: An array of privacy tools designed to safeguard your digital footprint and keep online trackers at bay. It includes the “remove my data” feature and a social privacy manager, which help you stay in control of your social privacy.
PureVPN has all the hallmarks of the best VPN for beginners. The desktop and mobile apps feature well-organized designs that first-time users will figure out in seconds. It also offers an intuitive graphical user interface (GUI) app for Linux, so users don’t have to write lines of code to configure PureVPN.
How to Install PureVPN
If you ever need a helping hand when installing PureVPN on a desktop device, refer to this step-by-step guide.
Sign up for a PureVPN Account
Create a PureVPN account and fill out your billing information. You can sign up for a PureVPN paid plan or start a seven-day paid trial on your desktop.
Download the PureVPN App
Log in to your PureVPN account and open the “downloads” page. PureVPN will automatically detect your operating system and present the relevant tools for download. Click “download application” to download the installation file.
Install the PureVPN App
Locate and double-click the installation file. Follow along with the installation wizard to install the PureVPN app on your device.
Configure the PureVPN App
Some key features, such as the kill switch, auto-connect and the tracker blocker, are disabled by default. Open the settings page and configure these features based on your needs and preferences.
Connect PureVPN
Connect to your preferred server and enjoy digital security and privacy as you surf the web and carry out activities online.
PureVPN on Desktop: macOS & Windows Apps
We conducted our user-friendliness tests on the PureVPN Windows app, but since the desktop designs are identical, the information below also applies to the macOS app.
PureVPN’s home UI is clean and clutter-free, displaying the essential features and information. A minimized menu ribbon is on the left, a large connect button is in the middle, the selected server is at the top and the most recently used servers are at the bottom.
When connected, the connect button turns purple and the “recently connected” section gives way to the “connection details” area. You can expand the connection details area to zoom in on the protocol you’re using and the features you’ve enabled or disabled.
The settings page is neatly organized into three sections: general, protocol and split tunneling, which makes it easy to navigate. The descriptions of how various features work aren’t as clear and concise as many beginners may want, but they get the job done.
Besides grouping servers by category, PureVPN offers a server search function to help users find the optimal server by name or keyword. Users can also create a list of favorite servers, which the app displays on the left for easy access.
PureVPN has an exciting feature for streaming fans called “shortcuts,” which offers an easy way to access streaming platforms. Suppose you want to access BBC iPlayer. When you click on the BBC shortcut, PureVPN connects to a U.K. server and opens the iPlayer websites without you having to lift a finger. PureVPN allows users to create custom shortcuts.
PureVPN on Mobile: Android & iOS Apps
For mobile tests, we mainly used PureVPN on an Android smartphone. Since the iOS and Android apps are nearly identical, the information below applies to both.
PureVPN’s Android app has the familiar aesthetics and intuitive design of the Windows client. The main UI has five action areas: a hamburger menu, a support button, a connect button, a selected server and a “relevant features” area.
These features and information are neatly organized on the small Android screen. The clean interface, server search function, shortcuts and excellently organized settings page make the PureVPN mobile app incredibly easy to use.
PureVPN offers native apps for Windows, Mac, Linux, Android, iPadOS, iOS, Apple TV and Fire Stick TV devices. You can also install browser extensions for Google Chrome, Microsoft Edge and Mozilla Firefox.
PureVPN doesn’t offer a smart DNS service. To access streaming platforms on old smart TVs and to protect devices that don’t natively support VPN apps like gaming consoles, you have to set up PureVPN on your router.
PureVPN’s 10 simultaneous connections are enough for the average household. However, the limit is abysmal compared to the unlimited simultaneous connections that Surfshark and Private Internet Access (PIA) offer. Read our PureVPN vs PIA comparison to learn more.
PureVPN Pricing: How Much Does PureVPN Cost?
80 % – Good
If you look at plain figures, PureVPN is cheap. However, if you bring its performance into the equation, you’ll notice that the provider doesn’t offer great value for the money. Let’s get into the nitty-gritty details of PureVPN’s pricing:
Pricing Plan Breakdown
PureVPN has three pricing tiers: Standard, Plus and Max. Each tier offers three plans: monthly, one-year and two-year.
The Standard tier offers essential VPN features, making it ideal for users looking for basic VPN protection. The Standard monthly plan costs $12.95, whereas the two-year plan costs $2.15 per month.
The Plus plan is for you if you need a password manager, file encryption and a VPN suite. On a monthly scale, PureVPN Plus costs $15.95; you get appealing discounts with the two-year plan, which costs $3.33 per month.
The Max tier gives you access to all PureVPN Plus features, from the VPN and a password manager to file encryption and a privacy manager. The PureMax monthly plan costs $19.95, and the two-year plan costs $4.07 per month.
PureVPN accepts payments via credit card, debit card, PayPal, Google Pay, CoinPayments and Paymentwall. The provider doesn’t accept anonymous cash payments.
PureVPN doesn’t offer a free plan but has a seven-day trial for mobile and desktop users. The trial is free for mobile users, but desktop users have to pay $0.99. Regarding the refund policy, PureVPN offers a 31-day money-back guarantee.
PureVPN Speed
65 % – Decent
Speed is one area where PureVPN needs to improve to be considered worthy of a spot in the upper echelon. The provider delivered lackluster performance during our speed tests. It was sluggish on near-distance connections and average on long-distance connections.
PureVPN Speed Test Results
Nearest Server Speed Performance:
Location:
Download
Upload
Latency
🇰🇪 Thika, Kenya*
10.37
10.21
43
🇿🇦 South Africa
6.93
5.27
490
*Unprotected
Distant Server Speed Performance:
Location:
Download
Upload
Latency
🇬🇧 UK
7.59
8.83
293
🇺🇸 USA
7.85
6.61
445
🇸🇬 Singapore
8.84
6.55
301
🇧🇷 Brazil
7.34
5.44
745
🇦🇺 Australia
8.12
7.6
672
Global Average:
7.948
7.006
491.2
Speed reached (%)
76.60%
68.60%
11 times
Notes From the Lab: Our Detailed Speed Analysis
Since PureVPN isn’t part of our automated testing, we ran the speed tests manually on a 10 Mbps connection. We tested PureVPN’s speeds across six server locations, starting with the geographically closest server and moving farther away from our test location in Kenya.
PureVPN was surprisingly slow when connected to the South African server — the closest one. The provider reached 66.8% and an abysmal 51.6% of our unprotected download and upload speeds, respectively. For comparison, the fastest VPNs reach over 90% of unprotected speeds.
Speeds on long-distance connections improved significantly, which makes PureVPN ideal for accessing content and services abroad. The provider achieved 76.6% and 68.6% of our unprotected download and upload speeds, respectively.
The latency rate increased significantly on both nearby and long-distance servers. Because of the high latency, videos might take too long to load when streaming with PureVPN. Lags could also ruin your gaming and video-calling experience.
Security: Is PureVPN Safe?
75 % – Good
Solid VPN protocols and encryption ciphers make PureVPN safe. The provider has never had a server breach or a security incident, and it blitzed through our IP, DNS and WebRTC tests. For these reasons, users shouldn’t worry about their digital security when using PureVPN.
PureVPN Security Features
PureVPN has the essential features we look for in VPN services. It covers the basics well, from secure protocols and encryption standards to a kill switch. PureVPN offers additional security features, including:
Built-in obfuscation: PureVPN’s obfuscation engages automatically. Regardless of the server you connect to, PureVPN scrambles VPN metadata from your internet traffic to hide that you’re using a VPN. This enables you to access services that block VPN users and use PureVPN in countries where VPNs are restricted or banned, like China.
Fallback protocol option: PureVPN allows you to choose a fallback protocol. The VPN automatically connects to the pre-configured fallback option if your preferred protocol fails.
PureVPN proxy: The proxy is suitable for users who prioritize speed over security. It changes your IP address, allowing you to access content and services in different countries. However, the proxy doesn’t encrypt your traffic and should only be used on secure networks.
PureVPN Detailed Security Analysis
Notes From the Lab: VPN & Encryption Protocols
Protocol:
Encryption
Platforms
WireGuard
ChaCha20
OpenVPN*
AES 256-bit
IKEv2
AES 256-bit
IPsec
AES 256-bit
*UDP and TCP
Notes From the Lab: DNS Leak Test Results
We tested PureVPN’s protocols for IP and DNS leaks, and they all came out clean. This means that regardless of the protocol you use, PureVPN won’t leak your real IP address or DNS queries.
The protocols also passed our WebRTC leak test. This is particularly important for those using PureVPN to secure video and audio communication. The VPN won’t leak your IP address or reveal your location while you use online communication tools.
Privacy: Is PureVPN Private?
65 % – Decent
Privacy is PureVPN’s main problem area. The provider has made massive strides towards improving its privacy profile, such as relocating from Hong Kong to the British Virgin Islands. The latter is a privacy haven for top providers like ExpressVPN because it has no mandatory data retention laws.
Moving base to a more privacy-centric jurisdiction is commendable, but the confusion surrounding PureVPN’s privacy policy is a real cause for alarm. Let’s dive into the details.
Privacy Policy: Does PureVPN Keep Logs?
One section of the privacy policy claims that PureVPN doesn’t collect, store or share user logs. It goes on to list other things that the provider doesn’t collect, like assigned IPs, original IPs, browsing history, connection timestamps and more. This section indicates that PureVPN is a privacy-conscious provider — until you read the “collected information” section.
PureVPN claims it collects various pieces of information during service usage, including activity logs. Though the provider claims activity logs don’t bear any identifiable data, they do contain information about your digital footprint: websites visited, files downloaded and apps used. This contradicts PureVPN’s claim that it doesn’t collect user browsing history or activity.
PureVPN was embroiled in a privacy controversy in 2017 for handing over a user’s IP address to the FBI. The provider tried to water down the situation, claiming it was “unfortunately dragged into this incident because of a lack of clarity on network logging mechanisms” in the VPN industry. The truth is that PureVPN crossed a line.
Independent Audits
PureVPN updated its privacy policy in 2018 to become a no-logs provider. Altius IT audited PureVPN’s updated no-logs policy in 2020 and found it was properly configured to adhere to it.
PureVPN claims that an audit firm recently audited the service but doesn’t reveal the name of the firm. Instead, PureVPN claims it’s a “big four” firm and refers to it as a “well-known audit firm” on its official website. PureVPN revealed on Reddit that KPMG was the firm behind this audit but it didn’t leave a link to the audit results.
According to PureVPN, KPMG authenticated that the VPN is true to its no-logs claims. Sadly, the authenticity of this audit is up for debate. PureVPN should reveal the name of the firm and publish the results for transparency. We reached out to PureVPN and they told us that while they could confirm that KPMG initiated the current audit process, they are not able to publicly announce which “well-known audit firm” is currently operating the audit.
PureVPN’s streaming performance is a mixed bag. Though it unblocks the popular platforms, lags hinder a smooth viewing experience, mainly when streaming in full HD or 4K.
Can PureVPN Unblock Netflix?
No, PureVPN can’t unblock Netflix. We made several attempts to circumvent Netflix’s geoblocks to no avail. Despite switching servers multiple times, Netflix blocked every attempt, citing an “incorrect password” error. This Netflix error has become familiar to VPNs that can’t access the streaming platform.
We had better luck with other streaming platforms. PureVPN unblocked Hulu, Max, Disney Plus, BBC iPlayer and Amazon Prime Video on the first attempt. However, due to PureVPN’s high latency rate, the videos sometimes took a while to load.
Streaming App:
Status
PureVPN Server Locations
75 % – Good
PureVPN offers more than 6,000 server locations in 80 cities across 67 countries. For comparison, NordVPN — which has one of the best VPN server distributions — has servers in 110 countries and a total of 142 locations. Learn more in our NordVPN review.
Global Distribution of PureVPN Servers
Region:
Countries
Locations
North America
9
18
South America
5
5
Europe
32
33
Asia
11
11
Africa
5
5
Oceania
1
4
Middle East
4
4
PureVPN has done an excellent job of reaching every corner of the globe, including generally underserved regions. Similar VPN providers surpass PureVPN’s server distribution in Europe, Asia, Oceania and the Americas. However, PureVPN’s distribution of servers across five cities in Africa and four in the Middle East is as good as it gets.
In addition to its regular servers, PureVPN has a fleet of specialty servers, which include:
Quantum-resistant servers: These servers are configured to thwart attacks from quantum computers, which can break traditional encryption ciphers.
P2P servers in 36 countries: Peer-to-peer servers are designed to support secure file sharing and torrenting.
Port-forwarding servers in 15 countries: These servers are designed to speed up connections to deliver smooth gaming and VoIP calling experiences.
Virtual servers in 25 countries: These servers help in countries that frown upon VPNs or make it difficult to physically host VPN servers. Learn more in our virtual vs physical server guide.
Dedicated IPs in more than 10 countries: A dedicated IP is exclusively yours, so you don’t share it with other users. It helps sidestep captcha interruptions and the “bad neighbor” effect, where online services block users due to the misdeeds of others. You get the same IP address whenever you connect to an assigned dedicated IP server.
PureVPN Customer Support
85 % – Very Good
PureVPN offers email, live chat, troubleshooting, a knowledgebase and community forum support options. These options (except the knowledgebase) are accessible directly in the app. The FAQ and troubleshoot options provide quick self-service solutions.
The knowledgebase content is neatly organized into categories like setup guides, troubleshooting, and account and billing. This makes it easy to find relevant guides. If you’re in a hurry, you can use the search bar to find guides by keyword.
Live Chat Support Speed & Quality
While writing this review, we contacted PureVPN numerous times via live chat and enjoyed the experience. First, live chat is available 24/7, so you can reach a live agent at any time. Second, the agents are well versed in PureVPN matters and always provide satisfactory answers. We received a response in less than a minute during our interactions.
Creating and submitting a support ticket is child’s play, and the response doesn’t take long to arrive. During our testing, PureVPN support agents responded to our ticket via email in less than three hours, which is excellent. The only minor problem is that you can’t attach images when creating a ticket.
Is PureVPN Good for Torrenting?
Yes, PureVPN is safe for torrenting thanks to its fleet of P2P servers. However, the slow speeds can be a hindrance, especially when you connect to nearby servers. We recommend finding a longer-distance server to speed up torrent downloads.
PureVPN vs Other VPN Services
PureVPN is feature-rich, easy to use, affordable and secure. The VPN service offers excellent customer support and good unblocking ability. However, PureVPN is lacking in some areas and could be off-putting to some users.
For example, it doesn’t unblock Netflix, the most popular streaming platform, and its speeds don’t support interruption-free full-HD or 4K streaming. If streaming is your cup of tea, try NordVPN, the best VPN for streaming. ExpressVPN is another great alternative; read our PureVPN vs ExpressVPN comparison to learn more.
Another drawback to PureVPN is privacy. Its policy is confusing, and the company seems reluctant to disclose details about its latest independent audit. If privacy is your top priority, check out our list of the best VPNs for privacy.
Community Feedback: PureVPN Reviews on Reddit & Social Media
If comments on Reddit offer anything to go by, PureVPN’s reputation is tainted. Most Redditors are unimpressed with the provider’s slow speeds and poor privacy. The following comment summarizes the general sentiment: “With the whole giving logs to the FBI thing… I’d suggest you stay away from PureVPN.”
The Verdict: Is PureVPN a Good VPN Service?
PureVPN’s changes have brought tangible gains, such as the excellent feature suite, improved security and good unblocking ability. Though this is a giant leap in the right direction, the provider falls short where it matters most: privacy.
We must credit PureVPN for updating its privacy policy to become a no-logs provider. Sadly, the contradictory policy leaves room for potential data retention. This, coupled with the provider’s lack of transparency in its third-party audits, casts doubt on PureVPN’s logging policy.
Until it addresses the lingering privacy concerns, PureVPN will continue languishing in the bottom tier. If you need a VPN that prioritizes user privacy and offers excellent all-around performance, try NordVPN, ExpressVPN or Surfshark — see our Surfshark review to learn about the latter.
Have you used PureVPN? What did you like or dislike about the VPN service? Would you recommend this VPN to other users, and why? We’d like to hear about it in the comments. As always, thanks for reading.
FAQ: PureVPN App Review
PureVPN is not trustworthy: Its privacy policy leaves loopholes for potential user data logging.
No, PureVPN isn’t a Chinese company. The VPN is owned by GZ Systems, which used to be headquartered in Hong Kong but relocated to the British Virgin Islands in 2021.
Yes, it’s legal to use PureVPN.
NordVPN is way better than PureVPN. The former offers excellent online privacy, security, unblocking ability and server distribution. It’s also the fastest VPN in the industry. Learn more in our NordVPN vs PureVPN guide.
A well-versed writer on SaaS and tech topics, Samson Kiarie’s passion is keeping abreast of the industry’s cutting-edge practices. In his writing, he focuses on the practical aspects of software systems to create straightforward and honest reviews that inform and engage the reader. When he’s not writing about tech, Samson spends time playing soccer with his son, Jayden, in the backyard. Also, being an ardent soccer fanatic, he watches English Premier League games on Saturday and Sunday afternoons to feed his addiction to football.
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