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How to Watch ITVX in USA & Abroad

How to Watch ITVX in USA & Abroad With a VPN in 2024: Watch ITV With a UK IP Address

ITVX may not be the biggest fish in the streaming industry pond in the U.K., but with an ad-supported free plan and a solid content library, it’s putting up a fight against services like BBC iPlayer and Freevee. This guide shows you how to watch ITVX in USA states and abroad.

Andrej Hadji-VasilevAlison Spedale

Written by Andrej Hadji-Vasilev (Writer)

Facts checked by Alison Spedale (Fact-checking editor)

Last Updated: 2024-01-23T00:45:00+00:00

All our content is written fully by humans; we do not publish AI writing. Learn more here.

Key Takeaways: Stream ITVX Anywhere in the World

  • ITVX  is taking the U.K. streaming services market by storm, with a great selection of content and a free but ad-supported plan. 
  • If you want to watch ITV content from outside the U.K., ExpressVPN is the best tool for the job, with excellent performance and plenty of U.K. servers. 
  • NordVPN and Surfshark are both more affordable VPN services that still do a solid job when it comes to enjoying ITV’s online streaming platform. 

ITVX isn’t exactly a newcomer to the streaming industry in the U.K., with the service launching in December 2022 as a rebrand of ITV Hub. It was a massive success, achieving 1 billion streams in a tad over four months. Unfortunately, it’s only available in the U.K. due to geoblocks and licensing restrictions, leaving you with no official way to watch ITVX in the U.S.A. and abroad. 

ITVX offers plenty of content, from shows and movies to ITVX exclusives, sports content and live channels. There is something for everyone’s taste, provided you’re located in the U.K. However, you can watch ITVX content in the U.S.A. and abroad, if you use a virtual private network, or VPN. 

A VPN gives you a new IP address in the U.K. (or any location of your choice). It also encrypts your internet connection and adds always-welcome security and privacy features. Our prime choice for watching ITV wherever you are is ExpressVPN, but there are excellent alternative providers, too — we’ll show you how to use them to watch ITV from outside of the U.K.

Why Do I Need a VPN to Watch ITVX in USA States & Abroad?

ITVX content is currently only available in the U.K. due to licensing restrictions. A lot of the content you can watch on ITVX is exclusively licensed to other providers outside the U.K., which means that if you’re in the U.S.A. or abroad, you will need other streaming services or a way to bypass such licensing restrictions. 

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The best way to bypass the geographical licensing restrictions is to use a VPN app and get a U.K. IP address. In addition to changing your virtual location, a VPN will also encrypt your internet connection, making it more secure and keeping it away from prying eyes.

A good VPN will also add a kill switch, which disables your internet connection if it’s not tunneled through a VPN server, as well as split tunneling, which allows you to choose which apps use the VPN server. 

ITV Cost: Is ITVX Completely Free?

ITVX is completely free, though it is an ad-supported streaming service, which means you’ll be presented with ads you can’t skip every once in a while. If you don’t like ads, you can opt to subscribe to ITVX Premium, which is a paid subscription that costs £5.99 per month or £59.99 per year (roughly $7.25 and $72.5 respectively). 

The subscription not only gets you an ad-free experience with ITVX, but it also allows you to download shows for offline viewing. Offline downloads are currently available for iPhones and iPads running iOS 14 or above, as well as Android devices with Android 5.0 or above. 

How to Watch ITVX Outside the UK With a VPN

If you want to watch ITVX from outside the U.K., you’ll need to install a VPN to access the streaming service. Here is how to do so — we’ll use ExpressVPN for our example. 

  1. Download and Install a VPN

    To download ExpressVPN, go to the ExpressVPN website and click “get ExpressVPN.” Follow the instructions to start a subscription and download the app on your device.

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  2. Log On to the VPN App

    On your device, start the ExpressVPN app and log in with your subscription activation code.

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  3. Connect to a U.K. Server

    Click the location to open the list of available VPN servers, and find the U.K. using the search bar. Click on a U.K. server, then click the “connect” button. Wait for a few moments for a connection to be established.

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  4. Create an ITVX Account

    Go to the ITVX website and click on the user icon in the top right corner. Enter your email address and follow the prompts to register an account.

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  5. Watch ITVX

    Log in and enjoy the content library.

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The Best VPNs for Watching ITVX

If you want to watch ITVX, these are the three VPN providers that can unblock ITVX from wherever you are by providing you with a U.K. server. 

1. ExpressVPN

expressvpn connected uk
ExpressVPN’s simple UI is a breeze to navigate, both on
desktop (shown here) and mobile devices. 


  • Plenty of U.K. servers
  • Excellent security
  • Easy-to-use apps


  • Expensive

ExpressVPN is our usual suspect when it comes to a top-notch VPN with zero compromises. It’s the perfect tool for the job if you want to watch ITV Hub in the U.S. or abroad, and we also crowned it the best VPN for streaming. It has plenty of U.K. servers to choose from, making it a great choice for watching ITV content. 

Security, and performance are excellent, making it ideal for streaming content. Both the desktop and mobile apps are very easy to use. 

You can find out more about the VPN in our ExpressVPN review. The only downside is pricing, but if you don’t want any compromises, ExpressVPN is very much worth it. If you find it just doesn’t cut it for you, though, the 30-day money-back guarantee has you covered.  

2. NordVPN

nordvpn uk server
NordVPN’s map UI is instantly recognizable, but not the
easiest to use if you’re a mobile user. 


  • Over 400 U.K. servers
  • Top-notch speeds
  • Very strong security


  • Difficult mobile UI

NordVPN took the win in our fastest VPNs roundup, with consistently fast speeds across the board, including when tunneling through U.K. servers. Pair that with the sheer number of U.K. servers to choose from, which sits at over 400 at the time of writing, and you’ve got an excellent VPN to watch ITVX with if you’re not in the U.K. 

NordVPN has apps for both desktop and mobile devices, but the mobile apps don’t offer the best user experience. 

If you’re looking for an affordable VPN that lets you access ITVX from wherever you are on a plethora of devices, NordVPN is a solid choice. You can find out more about it in our NordVPN review, and you can try it out for a month thanks to its 30-day money-back guarantee. 

3. Surfshark

surfshark open uk
If you’re looking for servers in the U.K., Surfshark offers regular
VPN servers as well as static IP address servers.


  • Affordable pricing plans
  • Unlimited connections
  • Servers in 4 U.K. cities


  • Occasional latency issues

Surfshark is the most affordable VPN on our list, but it’s just as good of an ITV VPN option as NordVPN and ExpressVPN. Its main forte is the unlimited simultaneous connections, which lets you share a subscription and use the ITVX app on as many devices at the same time as you’d like. You can find out more about it in our Surfshark review.

The VPN has U.K. servers in London, Manchester, Glasgow and Edinburgh, which should be plenty to enjoy ITV content wherever you are. 

Surfshark’s only downside is the occasional latency issues, which may result in live content buffering every once in a while. If that’s something you could work with, the affordable pricing and 30-day money back guarantee certainly make it a VPN to consider.

Surfshark Starter
  • Unlimited GB bandwidth, Unlimited devices, Secure VPN, Ad blocker, Cookie pop-up blocker. Plans renew: $231.75 for one year, $417.15 for two years
  • Unlimited GB
  • Unlimited
  • Yes

Can I Use a Free VPN for ITVX?

Free VPNs aren’t something we usually recommend. With a few exceptions, most free VPN providers will do more harm than good. From not providing adequate security to selling user data and bundling malware with the installation files, we’ve seen all kinds of malicious intent from free VPN providers. 

There are two VPNs with free U.K. servers that break the mold in this regard: Windscribe and TunnelBear. Both have free plans with servers in the U.K., but they also have data limits. Windscribe gets you 15GB of data, which won’t get you through too much content, especially if you stream ITVX at higher resolutions. You can find out more about it in our Windscribe review.

Unfortunately, TunnelBear is even more restrictive, offering only 2GB of data for its free users. This may get you through two or three episodes of your favorite show, but you won’t get much further. You can find out more about the VPN service in our TunnelBear review

Proton VPN is usually our top free VPN choice, but unfortunately, it doesn’t have servers in the U.K. on its free plan. 

What Shows Can I Watch on ITVX?

ITVX is doing a great job at proving itself against giants like BBC iPlayer. Its content library at the moment includes shows like ‘The Vampire Diaries’ and ‘Two and a Half Men’, as well as the British crime drama ‘Grantchester’ and the sports drama series ‘All American’.

Those of you who enjoy reality content will find all ‘Love Island’ seasons available to stream, including ‘Winter Love Island’, which we talked about in our ‘Winter Love Island’ watch guide.

There is also something for sports fans, as you can watch the Rugby World Cup, FIFA matches, MotoGP highlights and plenty more. 

How Do I Get the ITVX App From the US?

Even if you are in the U.S., you can download the ITVX app as a regular app — it is available on both the Apple app store, and the Google Play store. Keep in mind that you will need to create an account to use the app, and when you’re doing that, it’s best if you use a VPN app so ITVX doesn’t detect you’re trying to access it from outside the U.K. 

Can I Watch ITVX on Prime?

If you already have an Amazon Prime Video subscription, you can watch ITV Catch-up for £3.99 (roughly $5) per month in addition to your Prime Video subscription. ITV Catch-up gives you live TV content after it has been streamed live, allowing you to, well, catch up with TV content you may have missed. 

Final Thoughts

When all is said and done, you can watch ITVX by using the ITV app or website, depending on what kind of device you’re using. All you need is a reliable VPN provider and you’ll be able to enjoy all the content on one of the U.K.’s most rapidly growing streaming services. 

If you’re not sure which VPN software to use, ExpressVPN gives you a no-compromises approach with plenty of U.K. servers to choose from and top-notch performance. It does come at a price, though. If you want something more affordable, NordVPN or Surfshark are both solid alternatives. 

If you’re after another streaming service that offers U.K. shows, check out Acorn TV’s free trial.

Have you taken a look at ITVX’s content library yet? What is your favorite VPN to use for watching ITVX? Let us know in the comments, and as always, thank you for reading. 

FAQ: Get ITVX in US States

  • ITVX is currently not available in the U.S. However, you can watch it with a U.K. IP address via a VPN, and you can choose between the completely free, ad-supported plan, or the paid ad-free plan at £5.99 (roughly $7.25) per month.

  • The ITVX app is available for most smart TV operating systems, including Amazon Fire TV, Android TV, Apple TV, Samsung TV with Tizen, Chromecast devices and several others. You can download the ITVX app from your TV’s app store.

  • While you can watch ITVX (formerly ITV Hub) content on Amazon Prime, you will need an ITV Catch-up subscription, which unfortunately isn’t free.

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