Incogni vs Optery: Which Is the Best Personal Data Removal Service in 2026?

• Hands-off users: Incogni has a robust automatic data removal process.
• Users seeking maximum coverage: All plans provide access to all the data brokers Incogni covers. 
• International customers: Incogni covers many parts of North America and Europe.

incogni.com

$7.99 / month

(save 50%) (All Plans)

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• Skeptical users: If you’re not convinced that data removal services work, Optery’s free plan is one of the best ways to find out. 
• Users who want removal verification: You can see exactly when your data was removed. 
• Anyone on a budget: The lowest-tier plan provides affordable data security, but it covers fewer brokers. 

www.optery.com

$3.25 / month

(save 18%) (All Plans)

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• Automatic data removal: Incogni has a set-it-and-forget-it approach, as it takes care of data removal for you. 
• Easy onboarding: Incogni makes it easy to set up an account. Simply enter your information to get started; you can go back and edit as needed.
• Well-organized dashboard: You can see the status of Incogni’s data removal efforts on your dashboard and find more detailed information in “exposures.”

• Detailed exposure report: Optery provides detailed exposure reports that reveal who has your data and how it may be used. 
• Self-removal steps: If you want to remove your data yourself, Optery provides the steps to do so for each data broker that has your personal information. 
• Data broker coverage: Optery covers many data brokers across multiple categories.

Automated data removal is the bread and butter of both services’ paid subscriptions. The process begins immediately after creating an account, and both providers continually monitor and send removal requests as long as you have an active subscription. You don’t have to do anything; the process is entirely hands-off.

There are several ways to get round-the-clock help from either service. The quickest way is to use the effective chat feature. You can also send a formal request via email or search through the dedicated FAQ page. Both services respond quickly to requests and generally provide satisfactory support.

Both Optery and Incogni provide robust privacy and security, and their privacy policies are clear and easy to read. Unfortunately, both providers may share your data with ad or marketing networks, though you can opt out.

Optery uses AES 256-bit encryption at rest, while Incogni discloses only that it uses “strong industry encryption standards.” The deliberate vagueness is odd; I reached out to Incogni’s customer service and verified that the company uses AES 256-bit encryption. Both providers use TLS/SSL encryption to protect your data in transit.

Optery covers more data brokers and a wider variety of broker types. Specifically, Incogni covers more than 420 data brokers, while Optery covers more than 640. The caveat is that Optery restricts some data brokers to specific pricing plans. Conversely, Incogni covers all data brokers no matter which plan you have.

Optery seems like a better bargain on the surface, as paid plans start at $3.99 per month with annual billing. Plus, you can sign up for a free plan, and Optery will show you which companies have your data. However, the free plan does not include automatic data removal.

Incogni’s plans start at $7.99 per month on annual billing and provide maximum coverage. Incogni doesn’t have a free plan, but it does offer a free scan. Both providers have a 30-day money-back guarantee.

Both services show you the status of the data removal process. With Incogni, a graph shows completed, scheduled and in-progress removals. Optery also has a graph that shows progress, but it goes one step further and provides screenshots of successful removals. With Incogni, you have to trust the dashboard unless you verify with each broker yourself.