Best Data Removal Service in 2025: Our Testing & Top Picks
If you’re worried about how much of your personal information is floating around online, a data removal service can help. In this guide, I’ll share the best data removal services I’ve tested and explain how they keep your data off broker sites.
Written by Kate Hawkins (Editor, Writer)
Reviewed by Valentina Bravo (Managing Editor)
Facts checked by Igor Kurtz (Fact-checking editor)
Last Updated:
All our content is written fully by humans; we do not publish AI writing. Learn more here.
Key Takeaways: These Are the Best Companies That Clean Up Your Online Presence
- Incogni — Automates broker opt-outs, with custom removal requests, widespread coverage and easy setup
- DeleteMe — Reliable service that handles removals and continuous monitoring
- Optery — Contacts many brokers and has a free plan to get started
Honorable Mentions: Other Services I Like
- Aura — Bundles data protection with other digital security tools
- Privacy Bee — Aggressive removal and monitoring for maximum privacy
Facts & Expert Analysis: Why Use Data Removal Services?
- Thousands of data points: A single broker can store more than 1,500 details about you [1], from addresses to purchase history.
- Billion-dollar industry: Data brokers trade personal information at scale, with little oversight or regulation.
- Hidden opt-outs: Some brokers conceal their removal pages from search engines, making it tricky to manually request deletions.
If you’re worried about how much of your personal data is floating around online, the best data removal service can help you take control. These tools make it easy to remove your data from broker sites that collect and resell your information. Read on to find out which services provide fast and easy data removal.
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06/26/2023 Facts checked
Due to Removaly shutting down, we removed the service from the list of options.
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10/09/2025 Facts checked
We’ve rewritten this article with new providers, test results and details on how data removal services work.
Cloudwards’ Choice: Incogni
Cloudwards’ Choice: Incogni
Incogni stands out as the easiest and most secure data removal service. It handles data removal requests automatically, with no complicated setup or confusing questions. Plus, knowing that it’s part of the Surfshark and NordVPN family, I’m confident that any data I share to facilitate removals is in safe hands.
The 3 Best Data Broker Removal Services
Here’s a quick overview of the top removal services, based on extensive testing: Incogni, DeleteMe and Optery.
| Provider: | Best For | Pricing From | Recurring Removals | Site Removals | Countries |
|---|---|---|---|---|---|
 | Automated & custom data removals | $7.99 ($95.88 per year) | 420+ brokers | ~35 countries, including U.S., U.K., Canada, EU | |
 | Detailed reports, hands-on customer support | $10.75 ($129 per year) | 850+ brokers | ~10 countries, including U.S., U.K., Europe, Canada | |
| Optery | Users in North America, cheap entry plan | $3.25/month ($39/year) | 365-645+ brokers depending on plan | U.S. & Canada |
1. Incogni— Best Overall Service to Remove Personal Information From the Internet
Incogni’s automated approach to removals across more than 420 data brokers is more than just a one-time benefit — the service resubmits requests regularly to keep private information offline. Best of all, it requires no manual input aside from adding your personal details during setup.
Incogni Hands-On Testing
I found Incogni very easy to set up and use — it took just a couple minutes to subscribe and add my details. The first requests went out nearly instantly, and I saw results within the first two hours. I was pleased to find detailed and regularly updated reports on the status of requests and the data removed from different sites.
Beyond regular data broker removals, Incogni also offers custom removal requests. This allows you to send takedown notices to any website that hosts your personal information, with the exception of government pages, court records, publications on criminal proceedings and social media.
Incogni Pricing & Value
Incogni’s Standard plan, at $7.99 per month, provides solid broker coverage with automated opt-outs. You can upgrade to the Unlimited plan for custom removals across non-broker sites. Incogni is a good option for set-and-forget protection. Find out more in our Incogni review.
- 420+ data broker sites covered, Removal of multiple emails, addresses & phone numbers, Recurring removals
- 420+ data broker sites covered, Removal of multiple emails, addresses & phone numbers, Recurring removals, 1,000+ additional sites covered, Unlimited custom removal requests
- 420+ data broker sites covered, Removal of multiple emails, addresses & phone numbers, Recurring removals, Up to 5 members, Family account management
- 420+ data broker sites covered, Removal of multiple emails, addresses & phone numbers, Recurring removals, 1,000+ additional sites covered, Unlimited custom removal requests, Up to 5 members, Family account management
2. DeleteMe — Removes Data From More Than 750 Brokers
DeleteMe combines broad broker coverage with human oversight, making it an effective way to remove your personal info from broker sites. You get quarterly privacy reports and a personal expert to contact with questions or issues.
DeleteMe Hands-On Testing
I started my DeleteMe journey with a free scan that showed just how much of my sensitive data was available online. After signing up, DeleteMe got to work sending out requests straight away. I was impressed to find thorough DIY guides for opting out of brokers, all available for free.
DeleteMe Pricing & Value
At $129 per year, DeleteMe is an affordable option for a single user who wants to decrease their digital footprint. Plus, a prorated anytime refund is available if you decide to cancel. With broad coverage and human review, it offers solid value if you want expert intervention rather than a purely automated service. Read our full DeleteMe review for more details.
3. Optery — Best Budget Option for Data Removal
Optery provides flexible tiered pricing and a free entry point, making it an affordable option if you’re not sure how much coverage you need right away.
Optery Hands-On Testing
During testing, Optery’s free scan gave me detailed screenshots of my data on various people finder sites. However, I couldn’t remove any data until I subscribed. Fortunately, signing up was simple, and Optery started sending requests as soon as my subscription was active.
Optery Pricing & Value
Optery’s entry-level plan, at $3.25 per month ($39 on annual billing), is more than enough for most users. If you want more detailed reports, the Extended plan ($12.42 per month, $149 on annual billing) provides the best value overall.
| Plan: | Price |
|---|---|
| Free | $0 |
| Core | $3.25/month |
| Extended | $12.42/month |
| Ultimate | $20.70/month |
Honorable Mentions: Other Data Removal Services I Like
Not every service can make the top three, but Aura and Privacy Bee are worth a look if you want alternatives with unique strengths.
- Aura: Aura isn’t just a data removal tool — it’s a full identity protection suite, with broker opt-outs bundled alongside credit monitoring, antivirus and virtual private network (VPN) access. Aura is a good pick if you want an all-in-one security package, with plans starting at $12 per month.
- Privacy Bee: Privacy Bee’s aggressive approach to data removal means you’ll benefit from constant monitoring and resubmitted opt-outs as needed. Plans start at $8 per month.
What Are Data Broker Sites & How Do They Work?
Data brokers collect, buy and sell personal information, often without your consent. They scrape your social media, online activity and public records to build profiles that include information like addresses, phone numbers and even family connections. Companies then purchase these profiles for credit checks, marketing or other business purposes.
How Does the Data Removal Process Work?
Data removal services contact data brokers on your behalf, using opt-out processes to send removal requests under privacy laws. Some services monitor brokers continuously, making sure your data stays off the sites, while others require manual follow-ups. The goal is to reduce your online footprint and limit the sale and resale of your private information.
Methodology: How We Tested the Best Data Removal Services
To evaluate each service, I looked at how effectively and practically they remove personal data from broker sites and ranked them according to these categories:
- Effectiveness: I checked how many data broker websites each service monitors and whether requests were actually completed.
- Ease of use: I went through the setup process and tested each service’s dashboard to see how intuitive the tools are.
- Ongoing monitoring: I determined whether providers automatically resubmit opt-out requests to keep data off broker sites.
- Transparency: I examined privacy policies to see how brokers handle data and looked into how providers explain their processes and results.
- Value for money: I compared prices against coverage and features, including family plans and money-back guarantees.
Final Thoughts
Choosing the best service depends on whether you want automation, hands-on support or extra security features. Each provider I’ve recommended has different strengths, but overall, Incogni delivers the best mix of coverage, simplicity and value.
Are you concerned about your online privacy? Would you make custom requests for data removal? Have you tried any other tools for online data removal? Let us know in the comments, and thank you for reading.
FAQ: Best Companies That Remove Personal Information From the Internet
A data removal service saves you time by automating opt-outs from dozens or hundreds of data brokers that collect and resell your personal information.
Yes, data removal services are worth it if you value your data privacy and don’t want to spend hours manually submitting removal requests.
Most services cost around $4 to $15 per month, with discounts for annual plans. Family bundles or identity protection add-ons can increase the price.