How & Where to Watch Big Brother UK Online for Free
'Big Brother' U.K. season 22 is streaming exclusively in the U.K., so if you're outside of the country, you'll need a VPN to bypass regional restrictions. In this guide, I share how and where to watch 'Big Brother' U.K. online and for free, from anywhere.
Written by Sandra Pattison (Editor, Writer)
Reviewed by Aleksander Hougen (Chief Editor)
Facts checked by Igor Kurtz (Fact-checking editor)
Last Updated:
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Key Takeaways: How to Watch Big Brother U.K. From Anywhere in the World
- Sign up for a premium VPN service with reliable U.K. servers, such as NordVPN, which is 76% off on longer plans.
- Connect to a U.K. server through the VPN app to mask your real location.
- Access ITVX with a free account and start streaming ‘Big Brother’ U.K. live or on-demand.
The Best VPNs for Big Brother U.K. Streaming:
- NordVPN — My top choice for streaming ITVX with consistent connection speeds and 10 simultaneous device connections. The two-year plan includes a discount and you can try it risk-free with a 30-day money-back guarantee.
- Surfshark — Offers unlimited simultaneous connections and works reliably with ITVX. Check out its two-year discounted plan and 30-day money-back guarantee.
- ExpressVPN — Premium option with wide server coverage and strong unblocking capabilities. Longer plans offer a discount and you can test it out with the 30-day money-back guarantee.
Big Brother UK Season 22: Key Details
- Release date & time: September 28, 2025, at 9:00 p.m. BST
- Where to stream for free: ITVX (U.K. only)
- Number of episodes: 42 episodes across 48 days
‘Big Brother’ U.K. season 22 premiered on September 28, 2025, and if you want to know where to watch ‘Big Brother’ U.K. online, ITVX is your only option. The reality series airs exclusively on ITV2 and streams free on ITVX in the United Kingdom.
For viewers outside the U.K., ITVX blocks access based on your geographic location. I tested several top VPN services to find which ones reliably bypass these restrictions. After putting NordVPN through its paces with multiple U.K. streaming platforms, I found it offers the most consistent performance for accessing ITVX from abroad.
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Which Streaming Services Have Big Brother UK?
‘Big Brother’ U.K. season 22 is only available on ITVX in the United Kingdom. ITV2 broadcasts the show live at 9:00 p.m. BST from Sunday to Friday, and it’s also live-streamed on ITVX. All episodes are available to stream on-demand through ITVX immediately after they air.
ITVX is a free U.K. streaming service that requires you to have an account. It’s free to sign up, though, and you only need a U.K. postcode and a valid email address to do so. The platform also hosts ‘Big Brother: Late & Live,’ which airs nightly at 10:00 p.m. BST, and offers a live stream feature with exclusive house footage running from 11:00 p.m. until 2:00 a.m. on weeknights.
Where to Watch Big Brother UK in the US & Elsewhere?
‘Big Brother’ U.K. season 22 is only licensed for broadcast in the United Kingdom. If you’re in the United States, Canada, Australia or any other country outside the U.K., you won’t find the British version through legitimate streaming services or television providers in your region.
Using a VPN (virtual private network) allows you to access ITVX from anywhere. A VPN masks your real IP address and can route your connection through a server in the United Kingdom, making it appear as though you’re browsing from inside the U.K. I’ve provided steps on how to do this in the next section.
How to Watch Big Brother UK in the US & Abroad Free With a VPN
After testing dozens of VPN services for streaming performance, I found that NordVPN provides the most reliable access to ITVX. The service maintains multiple U.K. server locations and consistently bypasses ITVX’s geographic restrictions. Here’s how to stream ‘Big Brother’ U.K. from outside the United Kingdom, using NordVPN as an example.
Most VPN providers offer a 30-day money-back guarantee, but ‘Big Brother’ U.K. runs for seven weeks. If you truly want to watch for free and don’t mind playing catch-up, you could wait until the first few weeks have aired, then sign up for a VPN and watch episodes on-demand until you’re in tune with the live airings.
- Subscribe to a VPN With UK Servers
Visit NordVPN’s website and select a subscription plan. The service offers an affordable two-year plan, which provides the best value. NordVPN includes a 30-day money-back guarantee, so you can test the service risk-free during Big Brother’s seven-week run.
- Download and Install the VPN App
After subscribing, download the VPN app for your device. NordVPN supports Windows, macOS, iOS, Android, Linux and some smart TVs. The installation process takes about two minutes and requires no technical expertise. Once installation is finished, open the app and log in.
- Connect to a UK Server
Open the NordVPN app and select a server in the United Kingdom from the server list. The app will establish a secure connection within seconds.
- Create a Free ITVX Account
Navigate to ITVX’s website or the ITVX app while connected to your U.K. server. Click “Register” and provide a valid email address, password and U.K. postcode. You can use any valid U.K. postcode (such as W12 7RU for White City in London) during registration.
- Start Streaming Big Brother UK
Once logged in, search for ‘Big Brother’ on ITVX and start streaming. You can watch episodes live as they air or stream them on-demand. The platform also provides access to ‘Big Brother: Late & Live’ and the exclusive live stream feature.
The Best VPNs to Stream Big Brother UK
After using multiple VPN services, I’ve found that some are able to consistently unblock ITVX and deliver a smoother streaming performance than others. My testing focused on connection reliability, server speeds and the ability to bypass geo-restrictions without buffering or quality drops. Here are my top ITVX streaming VPN picks.
Best Free VPN to Stream Big Brother UK: PrivadoVPN
PrivadoVPN offers a free plan with access to U.K. servers, making it a viable option for watching ‘Big Brother’ U.K. without paying for a subscription. However, the free plan limits you to 10GB of monthly high-speed data, after which your speeds are much slower, as you can read in our PrivadoVPN review. The data cap means you won’t be able to reliably watch ‘Big Brother’s full seven-week run.
With that in mind, I recommend using a premium VPN’s money-back guarantee rather than relying on free VPN services for ‘Big Brother’ U.K.’s complete season. NordVPN’s 30-day refund period provides more reliable performance without the data restrictions, speed throttling and limited server access that come with free plans.
Big Brother UK News: Recent Winners
‘Big Brother’ U.K. returned to television in 2023 after a five-year hiatus, with ITV taking over production from Channel 5. Jordan Sangha won the first season after the show’s revival, taking home the £100,000 prize after 42 days in the house. The 26-year-old lawyer from Scunthorpe became known for his dry humor and his relationship with fellow housemate Henry Southan.
Ali Bromley won Season 21 in 2024, becoming the most recent ‘Big Brother’ U.K. champion before Season 22 began. The show has crowned 21 winners since Craig Phillips won the inaugural season in 2000. Notable past winners include Josie Gibson, who now co-hosts ‘This Morning,’ and Brian Dowling, who later became a television presenter.
AJ Odudu and Will Best have hosted ‘Big Brother’ U.K. since its 2023 return. Both presenters have previous connections to the franchise, with Odudu co-hosting ‘Big Brother’s Bit on the Side’ in 2013 and Best regularly appearing as a panelist on the spin-off show.
Final Thoughts
‘Big Brother’ U.K. season 22 streams exclusively on ITVX, and accessing it from outside the United Kingdom requires a VPN with reliable U.K. servers. Through numerous tests and trials with different services, I recommend NordVPN for the best combination of speed, reliability and value for streaming ITVX.
Which VPN will you use to watch ‘Big Brother’ U.K.? Have you watched since the beginning of the reality series? If so, which U.K. ‘Big Brother’ season is your favorite so far? Do you prefer ‘Celebrity Big Brother?’ Let us know in the comment section and, as always, thank you for reading.
FAQ: Where Can I Watch Big Brother UK?
Yes, ITVX offers free streaming of ‘Big Brother’ U.K. with a basic account that requires only an email address and U.K. postcode to register. If you’re not in the U.K., you’ll need to use a VPN.
ITVX hosts previous seasons from the show’s 2023 reboot, but earlier seasons from the Channel 4 and Channel 5 eras are not currently available on any streaming platform. You can, however, find videos on websites like Dailymotion.
No, ‘Big Brother’ U.K. has never aired on Paramount Plus and maintains exclusive streaming rights with ITVX in the United Kingdom. It is ‘Big Brother’ U.S. that airs on Paramount+.
Using a VPN is legal in most countries, including the United States, Canada, Australia and the United Kingdom. However, accessing geo-restricted content may violate streaming platforms’ terms of service. Using a VPN also does not make consuming pirated content legal.