No Fairy-Tale Ending for Viewers as Disney Raises Streaming Pricing Again in October
Most of the U.S. Disney streaming subscriptions will increase in price starting on Oct. 21, including bundled packages with Hulu, HBO Max and ESPN.
Written by Jackie Leavitt (Editor at Large)
Reviewed by Aleksander Hougen (Chief Editor)
Last Updated:
Disney announced that it’s raising its streaming subscription pricing yet again, increasing by $2 to $3 per month. This makes Disney more expensive than most other streaming services, including Netflix.
Disney+ with ads will increase from $9.99 to $11.99 per month; Disney+ Premium (no ads) will increase from $15.99 to $18.99 per month (the annual plan will increase from $159.99 to $189.99). Most of the bundled plans — such as Hulu, ESPN and HBO Max — will also increase in price.
Some plans will retain the same pricing, such as the Disney+, Hulu Bundle Premium and bundles with NFL+ Premium.
Here’s a breakdown of some of the subscription increases:
| Plan | Pricing Before Oct. 21, 2025 | Pricing After Oct. 21, 2025 |
| Disney+ with ads | $9.99 per month | $11.99 per month |
| Disney+ Premium (no ads) | $15.99 per month, $159.99 per year | $18.99 per month, $189.99 per year |
| Disney+, Hulu Bundle (with ads) | $10.99 per month | $12.99 per month |
| Disney+, Hulu, ESPN Select Bundle (with ads) | $16.99 per month | $19.99 per month |
| Disney+, Hulu, HBO Max Bundle (with ads) | $16.99 per month | $19.99 per month |
| Disney+, Hulu, HBO Max Bundle (no ads) | $29.99 per month | $32.99 per month |
Lately Disney has not received much viewership goodwill, and this pricing increase won’t help. This planned pricing announcement comes on the heels of ABC suspending the Jimmy Kimmel Live show — leading to a “cancel Disney” movement — before bringing him back on days later (the Walt Disney Company owns both ABC and Disney+).
With the price increase, Disney might see an even larger increase in unsubscribe rates, especially as newer (and cheaper) streaming options emerge into the market — like Roku’s Howdy, costing just $3 per month without ads. If you’re looking to save some money, you can also check out our streaming hack guide.