DeleteMe Acquires Social Media Tool Block Party

DeleteMe is one of the best-known online data removal services, contacting data brokers on your behalf to request data removal (you can read more about it in our DeleteMe review). 

Data brokers harvest publicly available data about people and package that information to sell to companies, government agencies and really anyone who wants to know more about you. 

These data removal services are useful because it automates the removal process, which would take far more time if a person wanted to do it themselves. They also continue to monitor data broker sites, and they will continue to request data deleting if data brokers start collecting information again.

However, a soft spot in data removal is that many people publish information on their accounts — like Instagram, Facebook, X and Google — that can be harvested by data brokers. 

Enter Block Party, a service that scans personal accounts across 12 platforms, flags privacy risks and bulk-cleans your posts, photos and connections to reduce your online exposure. 

This past week, DeleteMe announced it was acquiring Block Party, saying it “closes this gap by acting like a privacy expert for your social media.” Although both services remain separate for now, DeleteMe plans to incorporate features into its service in the future to help individuals reclaim privacy and to protect teams from social engineering attacks.

This ultimately gives DeleteMe an edge over its competitors, like Incogni and Optery, which currently focus largely on data removal and identity theft protection.

We will keep an eye on DeleteMe’s offerings in the future and update the review once they announce changes to incorporate Block Party features.

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