Prime Deals Already Live Ahead of 2025’s 96-Hour Prime “Day”

Prime members can take advantage of early Amazon deals and look forward to four days of “Prime Day” in July.

Written by Jackie Leavitt (Co-Chief Editor)

Reviewed by Aleksander Hougen (Co-Chief Editor)

Last Updated: 24 Jun'25

In much the same way Black Friday has expanded beyond the singular Friday into a full week of Christmas sales, Amazon announced that Amazon Prime Day will not be a single day, but four days of savings across 35 categories, running from July 8-11.

Deals will run in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Egypt, France, Germany, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

Prime members can expect Christmas-in-July savings up to 40% off, though deals on the site already surpass that promise.

Prime Day has come early already, with many products marked as a “Prime Early Deal,” with our team seeing deals ranging up to 62% off (for Blink Outdoor 4 cameras). There are also “Limited Time Deal” options on offer, including for home goods like smart TVs, vacuums, security cameras and more.

In addition to home goods, we expect big savings with personal electronic devices, including computers, routers, e-readers and more. Last year we saw huge deals on Kindle devices, so check out our Best Kindle Guide to figure out the best one for your needs before the big “day.”

Prime Day started on July 15, 2015, to celebrate Amazon’s 20th birthday. Since then, each subsequent year has expanded in sales, increased in length and been available in more countries.

2025 Prime Day will last 96 hours from July 8-11 in 26 countries
2024 Prime Day lasted 48 hours from July 16-17 in 24 countries
2023 Prime Day lasted 48 hours from July 11-12 in 24 countries
2022 Prime Day lasted 48 hours from July 12-13 in 20 countries
2021 Prime Day lasted 48 hours from June 21-22 in 20 countries
2020 Prime Day lasted 48 hours from October 13-14 in 19 countries (not including India’s in August)
2019 Prime Day lasted 48 hours from July 15-16 in 19 countries
2018 Prime Day lasted 36 hours from July 16-17 in 17 countries
2017 Prime Day lasted 30 hours from July 10-11 in 13 countries
2015 Prime Day lasted 24 hours on July 12 in 10 countries
2015 Prime Day lasted 24 hours on July 15 in nine countries

If you hear of any big deals, drop a comment below to tip your fellow Cloudwards readers off.