On April 9, in a much-awaited press event, Dropbox (Editor Rating: ) announced launch the of a new picture gallery app, Carousel. The app combines photos on any smartphone with a Dropbox account, thus creating a single repository for all memoirs.
Ever since smartphones started sporting high quality digital cameras, the number of photographs shot went up exponentially. Next, came the problem of storing and organizing the huge pile of photographs, scattered across multiple devices. Vendors like Flickr and Picasa tried to come up with a solution to organize the mess, but with limited success.
On Wednesday, Dropbox entered into the fray with Carousel, a smartphone app which utilizes Dropbox’s cloud storage. The app helps in sorting photos by event and date, and one can easily travel back in time to any photo from any date.
Since they are on Dropbox’s servers, full-sized images are automatically backed up and can be easily shared with friends and family. The free app is available for Android and iOS platforms; users can download it from Google Play and the App Store respectively.
Smart Move To Get More Revenue
Carousel’s primary target are personal users and Dropbox has more than 200 million of them. Currently, Dropbox offers free personal accounts ranging from 2 GB to 50 GB. While consolidating their entire photo collection, users can easily run out of their free quota of space on Dropbox, once that happens, the next logical step is to buy more storage space. In a way, Carousel is a nice billboard for selling more storage space to personal users.
|Dropbox Basic||Free||2 GB|
Free plan. Can be increased through referrals.
$ 9.99 Monthly
$ 99.00 (-17%)
Pro version with more sharing options (password protected links, expiration dates)
Other Announcements By Dropbox
Carousel was just one of the several announcements made at the press event. Dropbox also launched its Mailbox application for Android with new a auto-swipe feature, and a Mac Desktop beta. Another exciting feature, the new Dropbox for Business, is now available to everyone. The new business account combines personal and professional folders via a common interface.
The San Francisco based company also announced a series of changes to their leadership team – Sujay Jaswa is promoted to CFO position, Dennis Woodside is the new COO, and in a surprise move, Dr. Condoleezza Rice, former Secretary of State, joins the Board of Directors.
It will be interesting to see how these frantic moves shape Dropbox’s future, but they deserve credit for trying their best. Let us know your opinion about Dropbox’s survival strategy in the comments section below.