In the cloud wars, only the strong and fit survive. Or those that can offer 2TB of free storage space, like Google.
This Wednesday, Google proved once again they do not mess around when it comes to their cloud platform, as the online giant decided to offer two terabytes of free storage space for one year.
Cloud Wars Between Google, Microsoft and Amazon Intensify
Google’s maneuver is yet another in the ongoing cloud wars between Google, Microsoft and Amazon; to offer businesses in need of remote storage the technology and services which will lessen the dependency upon expensive private equipment.
- Microsoft Azure offers the first TB of data storage for 2.4 cents per GB a month
- Amazon, offers their service at one cent per GB a month, or $120 per year for 1TB of storage
Google, as we already said, offers 2TB of free storage for a year and they do it via one of their partners, a start-up called Panzura.
The CEO of MediaAgility, Rajesh Abhyankar (a consulting company working with Google), compared storage with a race to the bottom of a pricing ladder. According to him, money will be found in services and software running on Google’s, Amazon’s, or Microsoft’s cloud platforms.
Abhyankar also said that Google’s 2TB of free storage offer is part of their effort to remain competitive with Amazon Web Services, and snatch away Amazon’s business customers.
Finally, Abhyankar commented how Google holds the advantage in the cloud wars, by being able to combine low-cost cloud services alongside other products companies pay for, like the Maps Engine Pro service.
The start-up helping Google offer free storage, Panzura, also assists businesses store their data remotely on two other big cloud data centers. Amazon’s and Microsoft’s. Panzura’s tools allow customers to access their files from different locations, using existing software programs.
As for Google, they offer access from one location using Panzura’s free service. However, if companies want to access from multiple locations, they will need to pay Panzura.
Chris Rimer, global head of partners at Google’s Cloud Platform, said:
“This is a way for customers to try something new, especially if they have had some kind of aversion to using the cloud in the past”
Rimer also commented on Google inviting businesses to store more of their data on the cloud. He said that Google wants to make sure potential customers are not worried about costs.
Rimer finished by saying that there are plenty of offers for free gigabytes of storage space, but for companies, it only gets really interesting with free terabytes.
What do you think about Google’s new move? Will it give them an edge in the war against AWS and Azure? Let us know your thoughts on in the comments below.