Integromat Pricing: Which Plan Is Right for You in 2021?

Integromat is a solid automation tool with a clear and transparent pricing policy. Join us as we break Integromat pricing down and see which option is best for you.

Fergus O'Sullivan
By Fergus O'Sullivan (Writer)
— Last Updated: 2021-05-02T23:45:27+00:00

Integromat is an automation platform in the same vein as IFTTT or Zapier in that you need little to no coding knowledge to use it, but it can still create complex workflows that will reduce the time many humdrum tasks take to just seconds. As you can read in our full Integromat guide, we really like it for its functionality, and in this article we’ll go over why we like the Integromat pricing model.

Key Takeaways:

  • Integromat has one of the best free plans on the market, offering two multi-step scenarios straight off the bat.
  • Plans scale very well, meaning there’s something for everybody here, though the operations cap shouldn’t be underestimated: those numbers rack up quick.
  • All its plans are a good value, especially when compared to competitors, but this is balanced out by having far fewer apps up for integration. You should check its library before deciding to purchase.

In short, Integromat offers great pricing for its abilities. A small business can likely get by on the free or Basic plan, and things scale up from there. It’s a bit more expensive than IFTTT, but has more functionality, and it’s a lot cheaper than Zapier, but lacks some of its versatility. Though Integromat isn’t the perfect choice for everybody, you won’t go broke using it, either.

  • Integromat plans start at $9 and can go as high as $299 per month. The price increase mostly removes caps placed on lower-tier plans.

  • Integromat has an excellent free plan that we like a lot. Though it only allows for two automations, you can add as many steps as you like to them, unlike most competitors.

  • Integromat is a little pricier, but offers a better interface with more options. We also like its free plan more than IFTTT’s. However, IFTTT is cheaper and integrates with a lot more apps — around 650 instead of 250.

  • The big difference between Integromat and Zapier is that Integromat is cheaper, but Zapier offers a lot more apps to automate — several thousand instead of several hundred. The choice between them will likely boil down to the apps you use.

Integromat Pricing: Plans & Cost Guide

Before we go any further, let’s look at the pricing plans Integromat offers. Including the free version, there are five plans in total, though the site features a sixth one, called “custom.” This tier seems to exist mostly for companies that have outgrown even the Platinum plan: we recommend that anybody in that position reach out to Integromat for a quote.

What sets each plan apart are four limitations. (We’ll explain them briefly below, but suggest you check out Integromat’s pricing parameters page for more detailed information.)

  • Scenario: an automated workflow
  • Operation: a task performed by Integromat 
  • Data transfer: the amount of data moved in a task
  • Minimum interval: the wait time till the scenario can fire again
Plan:Cost:Notes:
Free$02 scenarios,
1,000 operations,
100MB data transfer,
15-minute minimum interval
Basic$9Unlimited scenarios,
10,000 operations,
1GB data transfer,
5-minute minimum interval
Standard$29Unlimited scenarios,
40,000 operations,
20GB data transfer,
1-minute minimum interval
Business$99Unlimited scenarios,
150,000 operations,
70GB data transfer,
1-minute minimum interval
Platinum$299Unlimited scenarios,
800,000 operations,
220GB data transfer,
1-minute minimum interval

If you need more pricing details, check out Integromat’s website. Let’s now break down what we think of these five plans.

The Integromat Free Plan

Integromat’s free plan is really good, and beats those of both Zapier and IFTTT by a country mile for the simple reason that it allows for multi-step scenarios. The other two will only let you automate a single step and force you to upgrade if you need more steps. This easily gets around the rather low limit of just two scenarios, as opposed to Zapier’s five Zaps (read our Zapier guide).

integromat passed test
Integromat allows for multi-step automation right off the bat.

Having 1,000 operations is also quite generous, and the data limit shouldn’t be too much of an issue if you don’t use Integromat to duplicate images or large files; basically, as long as you’re not transferring data, you’re good. The 15-minute interval could be a pain, but then again, that’s the price of free.

Basic and Standard Plans

The Basic and Standard plans seem to both be aimed at small-to-medium businesses. They offer a decent number of operations and data transfer limits, though the jump is pretty big between the two — from 10,000 to 40,000 and 1GB to 20GB, respectively.

That said, the jump in price is a lot more reasonable, tripling from $9 to $29 per month. For a fourfold increase in operations and 20 times more data transfer space, triple the price ain’t so bad.

integromat scenarios more
Removing the cap on active scenarios is a good motivation to upgrade from the free plan.

The Basic plan seems to serve mainly as an upgrade to the free plan, removing the scenario cap and increasing operations and the transfer allowance by a factor of 10. For less than $10 a month, it’s a decent offering, though IFTTT’s Pro plan may be worth looking into here, at less than half the price (read our full IFTTT guide for more on this).

The Standard plan is a good fit for companies that need to duplicate a lot of images or PDF files, thanks to its 20GB data transfer limit, while the increase in operations will serve any team that automates a lot of smaller or repetitive tasks. Another big draw is the further lowering of the interval, meaning you can fire off scenarios in relatively rapid succession.

Business and Platinum Plans

The Business plan and the Platinum plan are the big guns of Integromat, raising all limits considerably at a reasonable price — or at least when compared to Zapier. As with the Basic and Standard plans, the price per month triples between the plans, but the caps are increased by a greater factor, so it all works out pretty well.

We imagine large companies that work with a lot of customer data will find the most benefit from these top-tier plans, as would businesses that aggregate data. Either way, you’re in the big leagues of workflow automation if you need either of these plans.

Final Thoughts

Overall, we really like the way Integromat has handled its pricing. Prices increase by roughly a factor of three between tiers, but the limits on data transfer and number of operations increases by more than that. With plans starting at just $9 per month and ending up at $299 per month, there’s something for everybody here.

What do you think of Integromat’s pricing? Fair or a rip-off? Let us know in the comments below and, as always, thank you for reading.