10 Reasons Why Online Storage Is Really Hot Right Now

obrBy Denise Sullivan02 May'15 2015-05-01T03:30:06+00:00Google+
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Online storage has become one of the most popular ways for consumers to save their files. The convenience of having access to files no matter what and where is something that appeals to most people. However, being in constant contact with personal and business data is only one of the reasons that the cloud is growing in popularity. We’ve compiled a list of 10 reasons why online storage is becoming a hot trend.

1. File Protection

Online storage offers protection in the same way as at-home-backups do. However, unlike using an external hard disk or flash drive, utilizing the cloud allows consumers to not worry about files getting corrupted over time. These files are kept in a secure area that is physically removed from the current location of active documents.

One of the biggest complaints about:

  • flash drives
  • DVDs
  • HDDs
  • SSDs

Is that the files can become inaccessible over time. Online storage is designed in such a way that the documents are protected from loss, no matter how long they remain dormant.

2. Security

Another big reason that consumers are turning to online storage for their backup needs is the security it provides. Unlike portable media, which can be misplaced or stolen, the cloud is encrypted so that only the owner can access it.

Safeguard Files Online
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Of course, each provider has its own level of protection; however, most offer protection both at rest and in-transit encryption. Online storage companies also have security in place to keep files from being hacked. This layer of defense is typically stronger than what the average consumer has in place.

3. Accessibility

Accessibility is a huge reason more people are turning to online storage over local backups. The ability to access files from any device is important in today’s on-the-go world. This is especially true for business users who may need the latest version of a presentation or project.

Consumer Controlled Encryption Keys
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Consumers need only an Internet connection and the username and password of the storage account in order to gain access. Some documents may be edited within a mobile browser, depending on the provider. Others can be downloaded and manipulated on the device prior to being reloaded.

4. Recovery

As accessibility is important, so is being able to recover files. In the event of a catastrophic data loss, data can be restored in minimal time. Onsite backups may be able to help in quick recovery; however, they typically take longer than downloading the information from an online source.

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Also, thanks to automatic backups, online storage usually has the most recent version of documents. Local portable drives may not have the latest revisions, causing setbacks when it comes to work.

5. Automation

Never having to worry about a file being saved is important. Most online storage providers have some form of automation that allows consumers to set their priorities without having to worry about:

  • constantly saving files
  • finding the correct files
  • backing up the latest version of files

Setting a time of day or week to look for updated data and including them in the cloud makes it easy to always have the most recent version available. Portable media has to be updated manually. It is easy to forget to add files or photos to a hard drive. That information can be irrevocably lost in the event of a meltdown.

6. Syncing

Like automation, being able to sync files from one device to another is a reason online storage has grown in popularity. Syncing allows users to make sure the latest document is available on different devices without having to go through the hassle of emailing it or downloading it from the system.

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Syncing allows business consumers to keep up with work no matter where they are. Individual users can have all their photos and music files at their fingertips.

7. Sharing

Along the same lines as being able to access files anywhere is the ability to share files with anyone. Depending on the provider, users may be able to share individual documents and photos or even entire folders.

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Online storage allows consumers to be able to forgo emailing information back and forth. Instead, users will be able to send a link to the location of the files and have a central location where they can be viewed.

8. Collaboration

In addition to being able to share files and folders, users can work together on projects through online storage. The collaboration feature brings together groups who may not be centrally located, letting them complete tasks as though they were all sitting in the same room.

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Not all providers allow multiple users to access files at one time. However, some do, which makes working together that much easier. Those that do not, often mark who made what change so that others know what is happening in the document.

9. Cost

There is more than one way to credit cost to the popularity of online storage. For starters, consumers save the cost of time. By utilizing automated backups, users are able to skip the manual backup process, which is so time consuming. They can also avoid the manual reloading of file after file with the recovery process.

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More importantly, users will be able to reduce the cost of hardware and media to ensure their files are backed up. Even though there is a fee associated with most backup providers, in the long run, it is often far less expensive than continually purchasing backup tapes, external hard drives, or even flash drives to keep up.

10. Space Saving

Unlike disk drives, flash drives, or even DVDs, online backup takes up no physical room in your home or office. There will be some software space required by most providers to allow users to access their account. However, this space is minimal and is located only on the device’s hard disk drive.

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Users don’t have to look for places to put their backups in because they all reside in the cloud, making it much more convenient for the consumer.


It is evident that the cloud is here to stay. Online storage is one of the hottest things in technology. It helps users keep important files from getting lost should their systems crash, while giving them the ability to share and access files from anywhere.

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